Why global students are choosing India to build D2C startups
Published on: April 9, 2026, 5:02 p.m. | Source: The Economic Times
Global students are building over 50 D2C ventures in India, leveraging the country's scale and diverse consumers for hands-on startup experience. This trend reflects a shift in business education, moving beyond simulations to real-time market testing. Experts highlight India's unique consumer insights, crucial for developing practical judgment and long-term brand strategy.
