ReferIndia News Why a sugarcane juice vendor's 'with ice' and 'without ice' pricing impressed a startup founder

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Why a sugarcane juice vendor's 'with ice' and 'without ice' pricing impressed a startup founder

Published on: June 27, 2026, 11:37 a.m. | Source: India TV News

A Delhi-based startup founder has gone viral after praising a roadside sugarcane juice vendor's pricing strategy. Her LinkedIn post argued that the vendor had mastered 'unit economics', prompting a lively discussion on practical business skills.

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