When a rock singer bought the ‘O’ on the crumbling Hollywood sign and turned a tribute into history
Published on: Jan. 7, 2026, 8:28 p.m. | Source: The Economic Times
In 1978, amid severe storm damage to the Hollywood sign, rock singer Alice Cooper helped spark its restoration by funding one of its letters in memory of his late friend Groucho Marx. His $27,700 donation became an early catalyst for the Save the Sign campaign, prompting other celebrities and industry figures to sponsor remaining letters, leading to the landmarks complete steel rebuild and iconic rebirth later that year.
