‘We have scaled up the phygital platform ITCMAARS as pillar of growth for agri-busiess’: S Ganesh Kumar
Published on: Jan. 23, 2026, 7:25 p.m. | Source: The Financial Express
ITC's agri-business division, reporting a ₹13,661 crore revenue in H1 FY26, is scaling its 'phygital' ITCMAARS platform to empower 2.2 million farmers through 2,180 FPOs.
