Triathlon's New Horizon: Saudi Investment Fuels PTO's Global Ambitions
Published on: July 28, 2025, 2:43 p.m. | Source: Devdiscourse
The Professional Triathletes Organisation (PTO) has secured a $40 million investment from Saudi Arabia-backed sports fund SURJ. This funding will drive international growth, innovate race formats, and enhance engagement. The PTO plans to expand into the MENA region and host events like the T100 Triathlon World Tour.
