Taking on a new role: Streamers now exhibiting on bigger screens
Published on: Oct. 15, 2025, 10:56 p.m. | Source: The Economic Times
Streaming platforms are now releasing films in Indian theatres. This marks a significant shift in the entertainment industry. Platforms like Amazon MGM Studios are moving beyond content creation and acquisition to distribution and exhibition. This strategy aims to unlock new revenue streams. The industry's power balance is changing as streamers gain more influence.
