Snap beats revenue estimates on ad boost, unveils deal with Perplexity AI
Published on: Nov. 6, 2025, 8:29 a.m. | Source: The Economic Times
AI startup Perplexity will pay Snap $400 million over one year in cash and equity, with revenue contributions expected from 2026. The integration of Perplexity AI will offer verifiable answers to questions within the Snapchat app, aiming to draw more users on the social media platform and boost customer retention.
