ReferIndia News Sachin Tendulkar Unveils TEN x YOU: A New Era for Indian Sportswear

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Sachin Tendulkar Unveils TEN x YOU: A New Era for Indian Sportswear

Published on: Oct. 10, 2025, 6:50 p.m. | Source: Devdiscourse

Cricket legend Sachin Tendulkar has launched TEN x YOU, a sports and athleisure brand aiming to make India a sports-playing nation. The brand combines Tendulkar's expertise and insight to create innovative products catered to Indian athletes, promoting fitness and encouraging youth participation in sports across the nation.

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