Royal Enfield’s turnaround story: How a CEO who inherited a broken business turned it into a global brand
Published on: April 19, 2026, 8:16 p.m. | Source: The Financial Express
Siddhartha Lal's audacious strategies, deep understanding of customers, and relentless passion for motorcycles rekindled the flame of this iconic brand, etching its name in history as a true legend.
