Reliance to take a leaf out of the 'Campa' book for electronics business
Published on: Oct. 31, 2025, 12:47 a.m. | Source: The Economic Times
Reliance Retail is set to launch its Kelvinator and BPL electronics brands using a proven strategy. Expect aggressive pricing, higher dealer margins, and widespread availability across stores and online. The company is also targeting overseas markets like Nepal and Bhutan, with plans for Sri Lanka, the Middle East, and Africa.
