RCB sold for record USD 1.78 billion to Aditya Birla Group-led consortium ahead of IPL 2026
Published on: March 24, 2026, 11:18 p.m. | Source: Zee News
In a historic move that redefines the commercial landscape of global sports, a powerful consortium led by the Aditya Birla Group has officially signed a definitive agreement to acquire Royal Challengers Bengaluru (RCB) from United Spirits Limited (USL), a subsidiary of Diageo plc.
