Plum Goodness Revitalizes Customer Engagement with Data-Driven Personalization
Published on: March 5, 2026, 2:43 p.m. | Source: Devdiscourse
Plum Goodness, a skincare brand known for its ethical and science-backed products, has enhanced customer loyalty by using data-driven personalization. Partnering with Netcore, they implemented a Recency, Frequency, and Monetary (RFM) strategy, resulting in significant increases in repeat purchases and revenue through tailored customer engagement.
