ReferIndia News PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail business

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PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail business

Published on: July 2, 2026, 8:03 p.m. | Source: The Economic Times

Sports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Bengaluru, Mumbai, and Delhi NCR. Co-founded by industry veterans, the company aims to capture India's growing sports participation by offering a wide range of brands. PlayBlue plans to expand significantly, targeting substantial revenue and a large user community within five years.

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