Piyush Pandey dies at 70: 7 iconic ads by the Adman that shaped Indian advertising
Published on: Oct. 24, 2025, 11:18 a.m. | Source: Times of India
The Adman has breathed his last — Piyush Pandey, the creative visionary who shaped Indian advertising, died on October 24. He was 70.With more than four decades of trail-blazing work at Ogilvy & Mather India, Pandey didn’t merely craft commercials — he shaped cultural moments, gave vernacular voice to big-ticket brands, and made “desi” speak global. Over the years, Pandey shaped how brands spoke to millions of Indians — moving away from mere product features to people-centric emotional stories rooted in everyday life. From the memorable “bus stuck” moments for Fevicol to the joyous celebrations for Cadbury Dairy Milk, and landmark political slogans that not only worked wonders — but also changed the marketing playbook — his campaigns are still etched into the cultural memory.The Adman — with his trademark mustache, booming laugh, and deep understanding of the pulse of the Indian consumer — transformed mere campaigns into taglines that became part of the country’s everyday life.As the advertising world mourns the loss of such an inspiring and towering figure, let’s take a look back at the legacy Pandey left behind — his most iconic ads over the years.
