Nine years on, can this TVS-backed EV startup finally do an Ather?
Published on: Nov. 11, 2025, 4 a.m. | Source: The Economic Times
For years, the sales of Ultraviolette electric motorcycles remained modest due to their premium pricing. The startup is now making a bid to achieve meaningful scale and go mainstream. With Athers renewed momentum lifting electric two-wheelers, can Ultraviolette finally catch its moment?
