Music to ears: Give quality, will pay
Published on: April 13, 2026, 11:16 p.m. | Source: The Economic Times
Indian consumers are starting to pay for quality. Gen Z listeners are switching to paid music streaming subscriptions. This trend is pushing the industry to offer better value. It is also cleaning up piracy. The ad-based free music model is shrinking. Consumers prefer tech-enabled discovery. This shift offers a lesson for other sectors like digital publishing and home entertainment.
