Move over big bosses, broadcasters now have locals in charge
Published on: Sept. 23, 2025, 11:57 p.m. | Source: The Economic Times
Broadcasters in India are increasingly focusing on developing original, non-fiction formats to reduce costs and increase audience engagement. This shift is driven by the high licensing fees and limited adaptability of international reality shows. Networks like Zee Entertainment and JioStar are investing in home-grown IPs to build long-term value and enhance monetization opportunities through digital platforms and regional adaptations.
