MARKIVIS Founder Amit Khanduja Identifies Why Services Firms Fail to Claim Their Market Potential
Published on: June 24, 2026, 11:28 a.m. | Source: The Tribune
New Delhi [India], June 24: MARKIVIS, a B2B marketing consultancy specialising in IT services and SaaS companies, today announced the publication of Selling the Abstract: Understanding the Nuances of IT Services and SaaS Marketing by Founder and CEO Amit Khanduja. Released globally on Amazon on 21st June 2026, the book addresses one of the most persistent commercial challenges facing the technology sector: the gap between the depth of what services companies can deliver and the credibility those capabilities command in a competitive global market.
