L’Oréal To Acquire Majority Stake In Innovist To Expand India Presence
Published on: June 18, 2026, 2:28 p.m. | Source: Free Press Journal
L’Oréal has signed an agreement to acquire a majority stake in Indian D2C personal care startup Innovist, marking a major expansion in the country’s beauty market. Innovist’s founders will remain involved, while its brands like Bare Anatomy and Chemist at Play will join L’Oréal’s consumer products portfolio
