L’Oréal buys control of Innovist as India beauty battle intensifies
Published on: June 18, 2026, 12:49 p.m. | Source: The Economic Times
L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by its founders. This partnership aims to capture younger, digitally-savvy Indian consumers.
