Live sports score big, keep fans glued across big & small screens
Published on: June 16, 2026, 1:14 a.m. | Source: The Economic Times
India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media. Connected TV is growing fast, while traditional pay TV is declining. This indicates a significant change in how Indians watch sports, with digital and regional languages playing a bigger role.
