Korean Wave Expands: Hallyu's Global Reach Grows
Published on: Aug. 22, 2025, 4:36 a.m. | Source: Devdiscourse
South Korean entertainment firms are increasingly focusing on international markets, like India, Latin America, and the Middle East, to expand their cultural exports amid rising protectionism. With government backing, successes like BTS and 'Parasite' highlight a burgeoning sector still dwarfed by traditional manufacturing.
