Inside Nike's Dreamland: A look into the epicentre of sportswear innovation
Published on: Oct. 30, 2025, 6:28 p.m. | Source: CNBC TV18
For most runners, stepping into Nike's World Headquarters now known as Philip H Knight Campus" (PHK) feels like entering the "NASA of performance science". The excitement begins the moment you set foot on the sprawling Beaverton campus, where the air hums with the energy of invention and the smell of fresh rubber and possibilities.
