ReferIndia News India’s faith goes digital: AI, personalisation reshape religious practices, says Kantar report

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India’s faith goes digital: AI, personalisation reshape religious practices, says Kantar report

Published on: April 7, 2026, 3:24 p.m. | Source: The Economic Times

Indians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shift shows faith is becoming more individual and accessible. While technology plays a role, people also seek real-world connections. This trend reflects a maturing consumer seeking control and meaningful experiences across India.

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