Humour: The Serious Business Of Being Funny In India
Published on: Aug. 25, 2025, 5:07 p.m. | Source: NDTV Profit
Apparently, the average person laughs 17 times a day. For one generation, it is Johnny Walker with his comic timing in old Hindi films. For another, it’s dark memes about existential dread shared like secret handshakes. Gen Z? They laugh in abbreviations and cryptic emojis that resemble cave art. And Gen Alpha? Let’s just say, if you’ve heard them say “rizz” and “vibe check” in the same sentence, you know you’re no longer the target audience.
