Hrithik, Aishwarya, Akshay, Amitabh: Why Bollywood stars are approaching courts across the country
Published on: Oct. 15, 2025, 10:56 a.m. | Source: The Economic Times
Bollywood stars like Hrithik Roshan, Aishwarya Rai Bachchan, and Akshay Kumar are increasingly seeking court protection for their identity and personality rights. This trend arises from the unauthorized use of their names, voices, and likeness in AI-generated content, fake endorsements, and online promotions, highlighting growing concerns over digital misuse in the entertainment industry.
