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How FIFA World Cup remains a significant force in cricket-mad India despite Blue Tigers' continued absence
Published on: June 23, 2026, 6 a.m. | Source: Firstpost
The Indian football team had failed to qualify for the FIFA World Cup yet again last year, and is yet to make an appearance at the quadrennial tournament after more than seven decades of trying. That, however, has had little effect on the sport's popularity in the nation and on the tournament's marketing potential.
