How Blinkit, Zepto and Instamart are turning Indian startup brands into 10-minute delivery success stories
Published on: May 26, 2026, 10:38 a.m. | Source: Livemint
India’s quick-commerce platforms like Blinkit and Zepto are becoming major growth channels for consumer startups. D2C brands in food, beverages, and wellness are scaling faster through impulse buying, app visibility, and 10-minute delivery demand in urban India.
