Funds spent on cricket eclipse other sports as the Indian sports ecosystem swells to $2 billion
Published on: March 23, 2026, 5:50 a.m. | Source: Livemint
India's sports economy surpassed $2 billion in 2025, driven primarily by cricket, which accounted for 89% of the market. While cricket thrives, emerging sports face challenges, with sponsorship revenues declining due to the absence of key leagues like the Indian Super League.
