From Sahara to Dream11: Behind the curse' of Indian cricket team jersey sponsorship
Published on: Aug. 24, 2025, 4:27 p.m. | Source: THE WEEK
Dream11's potential exit from its BCCI sponsorship due to India's online gaming ban marks a significant shift in sports advertising. This development, coupled with the 'jersey jinx' affecting previous sponsors like Sahara, Oppo, and Byju's, raises questions about the stability of high-profile cricket endorsements.
