ReferIndia News Fitness Through Sports, A New Habit

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Fitness Through Sports, A New Habit

Published on: April 20, 2026, 2:05 p.m. | Source: The Tribune

Mumbai (Maharashtra) [India], April 20: In a landmark announcement that could reshape India's wellness landscape, 3EA Global formally unveiled FTS - Fitness Through Sports at a high-profile media interaction in Mumbai. Positioned as India's first AI-led behavioural sports fitness ecosystem, FTS - Fitness Through Sports is designed not as a gym chain or sports booking app, but as a structured habit-formation platform that integrates fitness naturally into everyday life.

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