FIFA cuts India media rights price to $35 million, still no takers for World Cups
Published on: April 9, 2026, 1:03 a.m. | Source: The Economic Times
FIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking price. This situation arises from a slowdown in the sports broadcasting market and fewer potential buyers. JioStar, the current rights holder, is seen as the main contender.
