ReferIndia News EXCLUSIVE: Inside KKR’s US playbook- From stadium ownership in LA to a global cricket brand strategy

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EXCLUSIVE: Inside KKR’s US playbook- From stadium ownership in LA to a global cricket brand strategy

Published on: May 2, 2026, 11:46 a.m. | Source: The Financial Express

Exclusive: Knight Riders global strategy explained by CMO Binda Dey, covering fandom flywheel, LA stadium bet, US expansion, and building a 365-day sports entertainment platform.

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