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Do companies need Chief Purpose Officers? What is their role?
Published on: June 21, 2026, 3:29 p.m. | Source: Firstpost
A new executive role has quietly emerged in the corporate world – the Chief Purpose Officer (CPO). Ubisoft, Virgin Atlantic, Cisco, Sephora, and KPMG, to name a few, have introduced purpose-focused leadership roles in recent years. Their task is simple in theory but difficult in practice: making sure a company’s stated purpose influences real decisions
