D2C home fragrance brand Goodmelts raises pre-seed funding from Anicut Capital-led Investors
Published on: Oct. 8, 2025, 12:18 p.m. | Source: The Economic Times
Anicut Capital has led a pre-seed funding round for Goodmelts, a D2C brand focused on toxin-free, sustainable home fragrance products. Founded in 2023, Goodmelts aims to elevate home scents beyond odor elimination, influencing emotions and well-being. The investment underscores growing confidence in Indian brands prioritizing safety and consumer wellness.
