Colgate's new ad picks storytelling over science. It's all about Smita Patil's smile
Published on: May 23, 2026, 10:46 a.m. | Source: ThePrint
Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.
