CEO Revenue Confidence Drops to 5-Year Low Amid Technology and Trade Concerns: PwC Survey
Published on: Jan. 20, 2026, 1:26 a.m. | Source: scanx.trade
PwC's annual survey of over 4,000 CEOs across 95 countries shows revenue growth confidence at a 5-year low, with only 30% expressing optimism. Key concerns include technological transformation (42% worried about keeping pace), trade tariff exposure (20% highly exposed), and cyber threats (33% cite as major risk). AI adoption shows mixed results: 56% see no financial benefits yet, while 33% report cost or revenue gains, with companies applying AI broadly across operations seeing the most success.
