ReferIndia News Can retail data make hot retail media hotter? The Trade Desk thinks

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Can retail data make hot retail media hotter? The Trade Desk thinks

Published on: Oct. 27, 2025, 5:50 a.m. | Source: Livemint

After retail media grew at a scorching pace in India and worldwide, adtech firm The Trade Desk is pursuing a new frontier in this business—retail data. Can this unlock more value for advertisers and retailers alike?

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