Book review: Art & science of storytelling
Published on: Jan. 10, 2026, 9:10 p.m. | Source: The Financial Express
“”Story Rules” by Ravishankar Iyer is a practical and insightful guide to storytelling, emphasizing the importance of understanding your audience and using surprising elements to make your story memorable. With anecdotes, charts, and references, this book is a valuable resource for anyone looking to improve their storytelling skills.” | financialexpress.com
