based Protein Drink in Collaboration with Tetra Pak
Published on: May 13, 2026, 10:40 a.m. | Source: The Tribune
Mumbai (Maharashtra) [India], May 13: Parag Milk Foods Ltd under its sports nutrition brand Avvatar, has announced its entry into India's fast-growing ready-to-drink (RTD) protein beverage segment through a strategic partnership with Tetra Pak. The company has launched Avvatar Protein Cold Coffee, protein cold coffee in India's first Tetra Prisma® Aseptic 250E pack, combining convenience, nutrition, and taste in an on-the-go format that fits seamlessly into consumer daily routines. Priced at INR 120, the beverage strengthens Avvatar's portfolio beyond traditional sports nutrition into everyday functional consumption.
