At Serendipity Arts Festival, for the first time a “Shark Tank” of sorts for art and crafts startups
Published on: Dec. 20, 2025, 9:11 a.m. | Source: The Indian Express
At the Serendipity Arts Festival in Goa, The Brij Incubator hosted its inaugural "Investment Pitch Opportunity," providing a structured platform for craft-led startups to secure funding and mentorship in a sector traditionally overlooked by mainstream venture capital. Highlighting material innovation, the festival showcased enterprises like Golden Feathers, which transforms poultry waste into luxury textiles, and Rudhvay, an artisan-focused apparel brand. This "Shark Tank" style event featured five finalists pitching to a jury of industry leaders and government officials, aiming to scale traditional practices into sustainable, "future-facing" enterprises. By fostering these community-led initiatives, the incubator seeks to preserve India's deep cultural heritage while providing a clear pathway for small-scale artisans to achieve exponential growth and economic stability.
