Asia Cup showdown: Cheers, beers, and boycott fears!
Published on: Sept. 13, 2025, 12:24 a.m. | Source: The Economic Times
Despite boycott calls following recent tensions, the India-Pakistan Asia Cup match is expected to drive significant viewership and sales. Advertisers anticipate high television engagement, with pubs and restaurants preparing for a substantial boost in business. Some brands are adopting a cautious approach, while others are capitalizing on the heightened excitement surrounding the game.
