Advertising council to use AI, MI tools to tackle digital challenges
Published on: Oct. 15, 2025, 11:02 p.m. | Source: The Economic Times
The Advertising Standards Council of India is embracing technology. Its new chairman plans to use artificial intelligence to make ad regulation faster and sharper. The focus is on digital and AI-generated ads. ASCI will partner with tech firms for monitoring tools. Deepfakes are a major concern. The council aims to strengthen compliance and protect consumer trust in advertising.
