'₹32K bag that costs as much as rent': A CEO explains why India’s middle class keeps buying it
Published on: Nov. 20, 2025, 8:09 a.m. | Source: Business Today
These aren’t Louis Vuitton buyers dropping ₹2 lakh without a thought. Nor are they bargain-hunting pragmatists. They’re middle-class professionals stuck in between — consultants just promoted, startup employees with stock but no liquidity, dual-income couples pulling in ₹20–30 lakh a year.
