From prime time to playtime: Nazara Technologies, TMKOC & other entertainment companies chase mobile gamers
Published on: Nov. 12, 2025, 12:07 a.m. | Source: The Economic Times
Popular Indian entertainment franchises are now entering the mobile gaming world. Shows like Bigg Boss and Taarak Mehta Ka Ooltah Chashmah, along with animated characters like Chhota Bheem, are being adapted into games. This move aims to keep audiences engaged and create new revenue streams. Experts see this as a significant shift in how content is monetized and experienced.
